About Us

Our Mission
To create a compelling destination for our community to play and learn by experiencing literature, storytelling and the arts.

Our Vision
Nurturing children’s imaginations, creativity and love of reading by bringing stories to life.

Our Values
We Believe and Affirm that:

1. Every child has value and deserves respect.

2. Effective parenting resources give every parent/family the opportunity to play a primary role in their child’s development.

3. Storytelling bridges all cultures and generations.

4. Collaborations strengthen our diverse community.

5. Our central location provides accessibility to the whole community.

6. Every child deserves access to the Children’s Museum of Winston-Salem.

History
The Children’s Museum of Winston-Salem was conceived by the Junior League of Winston-Salem as its 75th anniversary gift to the community. The Museum — now a separate 501 (c) (3) nonprofit — opened its doors on November 20, 2004, following a successful capital campaign.

The Museum is comprised of 26,000 square feet of exhibit space, common areas, and offices (for both the Museum and for the Junior League of Winston-Salem).

The Museum depends upon earned (admissions, field trips and groups, facility rentals) and contributed (annual gala, annual fundraising luncheon, corporate, individual and grants) income for its annual operations. The Museum has a board of directors as well as a community advisory board.

Be sure to check out our Calendar so you can see all the exciting happenings at the Museum!